6 In-Demand Designer Skills for 2019

6 In-Demand Designer Skills for 20196 In-Demand Designer Skills for 2019 When I started my design career, design teams tended to focus more on hiring someone whose skill set most closely matched the itemized job requirements, qualifications, and relevant industry. Nowadays, its a little different. Of curse, were still looking for expertise in specific types of design, domains, and possibly platforms, but our requirements go further than that. We need attributes that enable solid teamwork, the empathy to observe and understand end users, a sensibility to connect the dots, and a superb soft skill to communicate and cooperate with outside teams and departments.I can only venture to guess that these extended skills arent unique to Adobe and the Document Cloud Design team - but a requirement of todays designers in general and a result of our ever-evolving digital landscape.Here are just a few of the beyond-the-job-description skills and attributes were looking for in n ew designers .There is no perfect design process. Every designer, every design team, and every company has its own unique design philosophy and process. Great designers know how, why, when, and what design approach to take to accomplish their defined project goals.We particularly appreciate the candidates who can articulate the pros and cons of various design activities, apply their past learnings, be frank- yet constructive- in diagnosing the existing process, and be adaptable enough to propose a tailored plan for the assigned design projects.Putting oneself in anothers shoes is crucial to building successful products that offer a delightful user experience- and its a skill we put high stock in here at Adobe. To make the right decisions for our users- whether theyre around features, styling, packaging, perception, or any other facet of the product- we have to deeply understand where theyre coming from, and figure out users motivation, goals, and emotional triggers. We need to kno w not just who they are and what challenges they face, but also how they feel, what they need, and why they need it.The ability to work with all kinds of people has never been so critical to the success of design. The complexity of the products and services we are building requires a significant amount of cross-functional collaboration. Every individual has their own committed goal to achieve. Designers need to find a way to achieve these personal goals, accomplish the teams objectives, and ensure the business units KPIs demonstrate maximum productivity and efficiency- all simultaneously. To put it succinctly, todays designers need to aspire to not just their own success, but also that of their colleagues and the organization at large. This ensures a healthy team culture and mutual hilfe for all.On top of this, cross-team communication is key. Were not designing in a vacuum here. Instead, we have to coordinate, communicate, and work alongside countless other people- work partners (product management, marketing, engineering, etc.), managers, executives, remote consultants, and even other designers. Solid communication skills are important in responding to design feedback from these disparate team members and ensuring quality implementation of resulting changes.4. Understanding of end-to-end customer journeyWere not just designing something or making it pretty. Were creating tools. That requires understanding the full lifecycle of the customer journey. Who are our target users and what are their challenges? How do they find us and use our tools? How do we retain, help, and support them? With the ability to dive deep into users interactions with us, designers can more aptly create delightful products and services that match their unmet needs.5. Confidence in their negotiating abilitiesMany times, designers are the end users only line of defense. What product management or marketing wants might not be the best thing for the user, and we need to have the confiden ce to speak up, challenge the status quo, and explain the reasoning behind our arguments.Sometimes you need to defend, negotiate, and even fight for your design proposals or end users. Such soft skills are vital in executing these efforts peacefully and, ultimately, in the users (and our) best interest. In addition, they ensure a trusting working relationship, help build up credibility and ensure the projects youre cooperating on go smoothly and effectively.Its no secret that artificial intelligence and machine learning are changing the digital and design landscapes. This is definitely a new domain for those designers who are contributing to digital transformation within any industry. But just knowing about and understanding AI or how to incorporate it in our design efforts isnt enough. Its also about knowing when to leverage AI- understanding its applications, limitations, and the scenarios where we human designers have a unique edge.AI might be great for more technical, predicta ble, and measurable elements of a product/service experience, but we designers are better at understanding the emotions, human intent, and psychology that should inform our design. Designers with an open mind and firm grasp on AI and machine learning will be able to add value to any verkommen design team.Of course, these are just the attributes were looking for now. A few years from now, it could be a whole different story- especially as AI and machine learning solidify their places in the industry. One things for certain, though design will always be about more than just connecting the dots or making products beautiful and functional. Were user advocates first and foremost- and that requires skills that often arent listed on a resume.Liang-Cheng Lin is a Senior Design Manager at Adobe.